There are two primary types of blog posts/articles that do well with Pinterest creators:
- Information Articles
- Round-Ups / Listicles
Information Articles
These are articles for people to primarily read to get their “idea” and it’s usually just one main idea from the article.
This means people are more likely to pin only one pin that you create for this article. Even if you have 10 pins for this article and they all have slightly different titles, the main idea is the same, and there’s no reason for them to save more than one pin.
So these would be articles like:
- How to get your teenager to listen to you
- Is intermittent fasting right for you?
- 10 Signs of a healthy relationship
- How to save for a down payment on a house on a single income
- 20 Solo travel tips for women
- 10 Kitchen Organization Tips to Maximize Space
- Instant Pot Bolognese Sauce
More often than not, you’ll have to create TOBI pins (text on background image).
People who want information want to read on the actual pin.
Round-Ups / Listicles
These are articles for people to primarily view to get their “idea(s)” and it’s usually more than one main idea from the article.
This means people are more likely to save more than one pin you create for this article. Each pin is its own idea, so they may be more inclined to save more than one pin from this article.
So these would be more visual articles like:
- 25 Prettiest Nail Designs for Spring
- 25 Cozy Living Room Ideas for Winter
- 20 Easy Appetizers for Your Next Party
Rounds-ups and listicles are an easy and great way to create lots of pins and get traction faster.
Conclusion
Understanding the two main types of Pinterest content—Pins and Idea Pins—helps you post with purpose. Use both strategically to boost engagement and grow your reach.