How to Create a Free Logo With AI in Seconds

Nowadays, creating a nice logo doesn't require you to be a designer or spend a lot of money. You can make a unique logo in seconds with AI and without spending a dime! 

I'll show you how to create a free logo quickly by using the power of AI. Are you ready to start right now? 

How to create a free logo

Why Is Your Logo Important?

Think about it. How did you discover a brand the last time? I bet it was their logo, not their website or products. You might be surprised to learn how important your logo is. 

According to a survey, 1 in 3 US respondents said they made a purchase just because they liked the logo. Even crazier, more than half of Gen Z shoppers are doing the same!

Every business needs a logo. Even if you are creating a blog or an online shop, you also need one. Although it is not everything, it's a big deal. The logo helps people remember you and speaks for your brand before you ever say a word. 

Step-by-Step Guide On How to Create A Logo For Free

Yep – Thanks to AI, creating a log is easier and faster than ever before. And I'll show you exactly how to make one in just a minute.

1. Get Started with Ideogram

    Get started with Ideogram

    You will need a tool. And Ideogram is my recommendation. It's too good to be free, but doesn't mean that it's limited or low-quality.

    And it's not at all. It designs logos so well and this really surprised me. Ideogram also excels at generating original AI images.

    Just go to Ideogram.ai and sign up with your Apple or Google account. You will see a super clean and beginner-friendly interface. No tech skills are needed here, and you're ready for the next step.

    2. Craft A Prompt

      Craft a prompt

      Telling the AI exactly what you want. This step is extremely important because your logo will look better with a clearer prompt. 

      What should be in your prompt? Here are things:

      • Your company name
      • Type of business you manage
      • The style you want (such as brash, fun, retro, or elegant)
      • Your color preferences
      • Icons or symbols that you would like to see in the logo

      For instance, instead of typing a prompt like: “Logo for a bakery”, you can try this:

      Design a clean, elegant logo for ‘Sweet Cravings Bakery’. Include a soft pastel color palette, a cupcake illustration, and a good handwritten-style font.”

      That's the trick. The AI will read those details and create the logo based on that information. 

      3. Use The Power of AI

        Use the power of AI 

        Alright – now it's time to let Ideogram do its job! 

        Put your prompt into the text box and then make some simple settings. You can choose an aspect ratio, style, or color, for example. Then click “Generate” – and there you go. 

        After about 1 minute, a batch of logo options will appear. It's normal if you don't get a perfect one in the first round. You can adjust your prompt and other adjustments, and keep experimenting until you get the logo design you want. 

          Download your logo

          The results are not bad, right? (especially when it's for free!). Once you find your desired logo, go ahead and download it. 

          Small note: Ideogram lets you download a 70% quality JPEG file with the free plan. However, the free JPEG is still very awesome to use for mock-ups, social media like Pinterest, or website headers. 

          My bonus tip: Want to sharpen your logo? Use a free online image upscale and see the difference.

          And there you have it — your very own AI-generated logo, ready to use!

          Let Your New Logo Do Its Job

          Now, that your logo’s ready, it’s time to put it to work. But there are some limits that I want to tell you:

          • You can only use it as a profile picture or for simple online visuals
          • Since your logo is just a JPEG, you can't use it for print materials. 

          Here’s the thing:

          The Ideogram tool is absolutely great for testing out your ideas, but if you are running a serious business, you should invest in a professional logo.

          Why?

          • Free logos may limit your brand’s growth.
          • Scaling is difficult due to the lack of customization and file options.
          •  A personalized, paid logo is distinctive, fits your brand, and feels professional.

          Better alternatives you can try:

          Tailor Brands for creating the logo
          • Tailor Brands: A simple, AI-powered tool that offers a variety of file types (such as EPS, SVG, and PNG) and allows you to modify your logo. 

          For $3.99 a month, you can access other tools, including website builders, social media post creators, and business cards.

          • Hire a designer on Fiverr: If you wish for something truly custom, you will need a designer for this. 

          Need a hand? Explore these tools and resources for help. 

          Final Thoughts

          Even if you’ve never designed a thing in your life, you can create one on your own for sure. But remember that your business needs something built to last – a logo presents your brand.  

          So, if you are ready to get serious, invest in a professional logo design. But if you are a startup, a free AI-generated logo can help.