I highly recommend you make your Pinterest account “tuned” to your niche and its topics. This will help you find great pins to be inspired by and new topics to cover.
When you log in, you’ll start seeing content from other accounts in your niche that are doing well (well enough to make it to your feed!)
If you need to, set up a separate personal account and do this. An account only you have access to.
Engaging with the most related pins you see in your feed is important, so you can send signals to Pinterest to give you more content on those topics close to your niche. Engage by tapping on pins, saving them to boards, liking them, etc..
Also, be mindful of the pins you engage with. Meaning that you’ll have natural biases and tendencies to engage and not engage with certain pins. For example, perhaps you prefer pins with simple and bold fonts on the image and hate cursive or handwritten fonts. Or certain colors. Or styles of photos, etc.
If a pin is showing up in your feed (and searches) and it’s highly relevant, engage with it, no matter what.
How to Find Related Accounts to Follow
As you go through the lessons and process of finding trends, keywords, and interests and pin design research, use this as an opportunity to find and follow these highly related accounts. This way, you’re killing two birds with one stone! I’ll be walking you through how to find the best pins for topics in your niche, and it’s those account owners that you want to pay attention to.
Another great way to find accounts is using Pinterest’s search and filter to search only accounts.
Often, people will include niche keywords in their account names. e.g. “Eat Sleep Cruise”
Pay attention to how many “monthly views” a page gets, which you can see in the search results when you search by profile or on their main profile page. The more views they have, the more you’ll want to follow them and engage with their pins so that you keep seeing their new pins. I also recommend studying their boards, too!
The goal here is to keep an eye on what they’re pinning.. new topics, repinning other people’s stuff, creating new boards, etc.. This way, you can get new ideas for creating pin designs and topics.
Test modeling their pin designs but also use this as an opportunity to stand out… if they all look the same, then create a design that’s very different in terms of colors, fonts, etc.. but sometimes, certain and consistent pin designs work for a reason.
Aim for at least 10 accounts to follow. The more, the better, though!