One problem many niche site owners have who are trying to pivot their content for Pinterest is that they don't have existing content they can pin nor do they have the time or expertise to create Pinterest-friendly content for their niche site.
Here's the solution to that:
Content round-ups.
Here's an example:
https://veganhuggs.com/vegan-breakfast-recipes/
What Melissa is doing here is finding excellent content on the web she's curating for her readers.
She didn't have to create 30 vegan breakfast recipes to get traffic and make money for this post….
All Melissa has to do was find 30 great recipes (not sure if she actually tried them all) and include a picture and link to the the recipe creator's blog post.
It's a win for Melissa and a win for the recipe creator because they get free traffic and more newsletter subscribers 🙂
Now, all Melissa has to do is create TOBI pins (text over background image) for Pinterest for this blog post.
Melissa can use the recipe creators images, stock photos or AI generated images, depending on her level of comfort using other people's images.
Here's what a pin could look like:
Then, I'd recommend creating a pin for every individual recipe featured.
Again, it's up to you on how you want to approach using the original images from the recipe creator. Wouldn't hurt to ask permission first, for find a stock photo, or AI generated one that's similar.
Site note: If you're doing recipe round-ups like this, I recommend using Pinterest embeds on your blog post for each recipe you feature. That way the creator gets some Pinterest pin love and sends goodwill 🙂
Here's a great example of what I'm talking about: https://insanelygoodrecipes.com/breakfast-tailgate-foods/
Conclusion
Promoting other people’s content on Pinterest isn’t just generous—it’s smart. Curating high-quality, relevant Pins builds trust, keeps your profile active, and drives traffic back to your own content.